Plasma ‘Screen Burn’ - is it still a problem?

I’ve mentioned previously that plasma screens, while undoubtedly the purists choice for HDTV are struggling at the tills and are being significantly outsold by LCD screens. One of the reasons for this could be the notorious Screen Burn. This occurs because some TV channels display a logo at a fixed position on the screen, owners of the early plasma found that this logo was being burned into the screen, so that it was still visible even when watching other channels. This is an old problem, but people are still concerned about it: manufacturers however have had plenty of time to put this right and newer plasma screens are rarely affected. LCD screens never have suffered from this problem.