SONY KDL-40W2000

When the 40 inch SONY KDL-40W2000 debuted in 2006 it came with a price tag of £2000 and with the bold claim the of being the first LCD screen to rival plasma’s of a similar size. Part of Sonys much lauded Bravia Range, this set was, and still is a true winner. Its been said that if James Bond were to buy an LCD TV he would have bought the KDL-40W2000. Not surprising when you take it out of the box to reveal to cool, compact exterior and very stylish design, you could be forgiven for thinking it has leapt straight form the laboratories of Q branch itself. No need to worry though, its doesn’t come with an ejector seat - although that is possibly the only thing thats missing from this wonderful set. And now, a mere 12 months after launch it comes with an added bonus - affordability. Since the turn of 2007 this particular model has dropped from an already reasonable £1400 to todays prices of roughly £899. Boasting both analogue and Freeview tuners, 1080p HD and twin HDMI inputs, the picture quality is still what makes this TV stand out from the crowd. The analogue picture is clear and stable and the Digital Freeview is even better, but undoubtedly this will be affected by the the strength of signal you can receive. However when moving onto to more stable input sources like upscaled DVDs we see this set truly come into its own and is found to compare very favourably with a similarly priced plasma screen with very impressive contrast and black tones throughout and clearly defined lines and edges. And of course HD input is even better, with the imroved source material leading to amazing on screen clarity that simply drops the jaw. Put simply for this price, you cant really go wrong with this TV. Highly Recommended.

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