The last six weeks have meant bad news for the HD-DVD camp in the ongoing war between it and rival High definition format Blu-ray. Since the turn of the year (in fact since the end of 2007 when Blockbuster announced it was going exclusively Blu-ray), Warner Bros, New Line Cinema, and Woolworths have all announced they would ditch the beleaguered HD-DVD format in favour of Sony’s Blu-Ray disk. And now the America’s largest online DVD rental service has announced that it too will be moving exclusively to Blu-ray format by the end of the year.
“The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition,” said Ted Sarandos, chief content officer for Netflix. “We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer’s preferred means
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