Sony Bravia KDL40W5500U

October 6, 2009

Sony Bravia KDL40W5500U.jpg
At a glance

  • 40 inch
  • Full HD 1080p
  • LCD TV
  • Motionflow
  • 100Hz
  • 4 HDMI
  • Piano Black finish
  • DLNA
  • Dynamic contrast ratio of 100000:1
  • CCFL backlight

Oh I just love this TV. I own one myself and its quite simply astonishing. Market leaders in Innovation and Style Sony have pulled no punches with the Bravia KDL40W5500 and they have succeeded in delivering a TV capable of rendering a depth, richness and clarity to rival even the most top of range plasma (well I think so). And believe me when I tell you that the 4 (yes 4!) HDMI connections are a godsend. I’ve got Sky Plus HD, a Playstation 3 and a Sony Bluray Player Plugged into this beauty which still leave one spare HDMI that I intended to use for an AV receiver some time soon. Thanks to its 1920 x 1080 pixel resolution and Motionflow 100Hz you can watch high resolution fast moving images with a lifelike smoothness and sharpness. Beautifully slim and elegant, the W5500 also has a swivel function to help you find the best position for the screen.

Store Price
Prices are for guidance only. Check the Price with the merchant site before making your purchase


  • High Definition detail with 1920 x 1080 pixel resolution
  • Motionflow 100Hz
  • Motionflow technology boosts the refresh rate from standard 50Hz to 100 Hz for super smooth ultra realistic viewing. It creates 50 unique frames between each of the existing 50 frames doubling the frames per second in real time.

  • Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer to live tones. The BRAVIA Engine is the high picture performance engines used in the latest SONY LCD TVs. The complex noise reduction process enhances low contrast images until they are crisp and realistic and processes blue, greens and whites within each frame to generate the richness and colour accuracy

  • Live colour
  • Intelligently boosts reds and greens that are notoriously difficult to reproduce on LCD screens. Live Colour produces an image that is clearer and more lifelike whether it be a nature documentary or a Hollywood blockbuster you are watching. Select from one of four options, Off, Low, Mid and high to adjust colour vividness for vibrant pictures on screen with optimal colour purity and image quality

  • Advanced Contrast Enhancer
  • optimizes the contrast of each scene by adjusting the backlighting level to deliver subtle levels of gradation deeper blacks are reproduced even in the darkest scenes without loosing any brightness to create a stunning level of depth

Sony Bravia TVs

September 16, 2009

Sony Bravia is one of the most reknowned range if LCD Televisions out there, thanks in no small part to Sonys commitment to excellence within the range and their sheer marketing prowess which has seen some high quality, and indeed memorable advertising as well as strategic brand arrangement with some of the most iconic movies of the decade (Casino Royale was littered with examples of Sony Product Placement).

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Brand Profile

BRAVIA is the brand used by Sony in Europe to market its high-definition LCD televisions and it replaced the old brand, WEGA, in the summer of 2005. The name BRAVIA stands for “Best Resolution Audio Visual Integrated Architecture” and all new Sony high-definition LCD TVs produced in for Europe bear the BRAVIA logo and if you believe the ad they boast ‘Colour like no other’.

And why wouldn’t you believe the hype. Its possible to get carried away with all the latest advances in modern tech, and proclaim each new innovation as the most remarkable event since bread was sold in slices, but in recent years Sony have consistently proven themselves to be at the forefront of LCD Flatpanel technology.

Their Range of TVs has evolved over the years but they consistently produce stylish and evocative black framed and glossy looking screens to die for. It was once said if Q gave James Bond a High Definition TV as a gadget it would more than likely be a Sony (strategic product marketing on Sony’s part? Most likely).

Available in screen sizes to fit any space from 17 inches to 55 inches (and with a price range to match) there is even a selection of ‘Green’ TVs which claim to use half the energy of the regular screens. Whatever you are looking for you can count on Sony to Deliver. For the latest information on the latest sony Ranges check out their official site: