Sony Bravia KDL40W5500U

Sony Bravia KDL40W5500U.jpg
At a glance

  • 40 inch
  • Full HD 1080p
  • LCD TV
  • Motionflow
  • 100Hz
  • 4 HDMI
  • Piano Black finish
  • DLNA
  • Dynamic contrast ratio of 100000:1
  • CCFL backlight

Oh I just love this TV. I own one myself and its quite simply astonishing. Market leaders in Innovation and Style Sony have pulled no punches with the Bravia KDL40W5500 and they have succeeded in delivering a TV capable of rendering a depth, richness and clarity to rival even the most top of range plasma (well I think so). And believe me when I tell you that the 4 (yes 4!) HDMI connections are a godsend. I’ve got Sky Plus HD, a Playstation 3 and a Sony Bluray Player Plugged into this beauty which still leave one spare HDMI that I intended to use for an AV receiver some time soon. Thanks to its 1920 x 1080 pixel resolution and Motionflow 100Hz you can watch high resolution fast moving images with a lifelike smoothness and sharpness. Beautifully slim and elegant, the W5500 also has a swivel function to help you find the best position for the screen.

Store Price
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  • High Definition detail with 1920 x 1080 pixel resolution
  • Motionflow 100Hz
  • Motionflow technology boosts the refresh rate from standard 50Hz to 100 Hz for super smooth ultra realistic viewing. It creates 50 unique frames between each of the existing 50 frames doubling the frames per second in real time.

  • Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer to live tones. The BRAVIA Engine is the high picture performance engines used in the latest SONY LCD TVs. The complex noise reduction process enhances low contrast images until they are crisp and realistic and processes blue, greens and whites within each frame to generate the richness and colour accuracy

  • Live colour
  • Intelligently boosts reds and greens that are notoriously difficult to reproduce on LCD screens. Live Colour produces an image that is clearer and more lifelike whether it be a nature documentary or a Hollywood blockbuster you are watching. Select from one of four options, Off, Low, Mid and high to adjust colour vividness for vibrant pictures on screen with optimal colour purity and image quality

  • Advanced Contrast Enhancer
  • optimizes the contrast of each scene by adjusting the backlighting level to deliver subtle levels of gradation deeper blacks are reproduced even in the darkest scenes without loosing any brightness to create a stunning level of depth